The email has always been a very important source of communication since a very long time. However, in recent times, it has not seen much changes in the design of the email. Whenever one comes across the word “email”, they think of a very basic layout that would show the contents of the message sent by the sender. It is important to know that email used to be one of the most important tool for digital marketing, until the marketers discovered the platform of Social Media. What makes email marketing special and unique from Social Media Marketing is the fact that email is a medium of direct marketing, the person feels special that an organization has sent them an email to let them know about their products, offerings, discounts and what not, whereas, Social Media marketing reaches to many people at once. So, what makes it more popular; the fact that it is more deign oriented and more engaging.
This articles talks about how the email would be revolutionized in the coming future and how that would make it become one of the streamlined platforms of marketing again.
The idea is to make the email as responsive as a website is. There are many progresses being done in this regard and many more efforts are still needed to be done. The developers are developing inventive ways that would allow more engagement in an email. This would require a lot of hard work, skills and knowledge, and research. however, the end results will be more rewarding.
The developers in this regard are focusing on developing various tools so that they will not have to rely on static HTML files. The use of build tools allows the implementation of more engaging email designs.
It is important that all of this development is clearly communicated with email vendors such as Gmail and Outlook. It is necessary that partnerships with the developers be madeso that these vendors can make their emails provide a greater user experience.
Hope is not lost for email. There will be a revolution seen in the traditional email in the future. And then email marketing will be make more easy and effective that will allow maximum engagement just as a website or social media marketing does. There are people that are working on making email much more than just a mail carrier and more towards becoming a very interactive realm that will be counted as one of the main digital marketing tools.
The designers and developers have realized that they need to make a change in the domain and take email to those heights again that it once enjoyed. And there are many professional email developers now that are working solely on the development of email.
However, it is to be notes that the progress is slow and it will take time for the revolution to come. The need of the day is that organizations, email clients, and developers all realize the importance of this and work together as a team to bring about positive changes.
